Saga Furs’ labels ensure superior quality and sustainability

Year after year, Saga Furs receives the same question from its end consumers: where can I buy a Saga Furs coat? This shows that there is indeed a demand for sustainably produced and certified fur. However, it is a tricky question for a raw material supplier to answer. In place of a coat, consumers can keep an eye out for the Saga Furs label, which, when used in a garment, is a guarantee that the fur comes from certified farms and is of the highest quality.

The first Saga Furs branded labels were introduced in the 1950s and 60s. Initially, the labels were made in French, but today the labels and hangtags are in English, as they are used globally. Over the years, Saga Furs has established its reputation as not only a quality fur brand but also a premier partner of the international fashion industry. Already back in the 50s and 60s, significant investments in animal feed and breeding were made, which ensured the high-quality characteristics of the pelts that Saga Furs is known for.

Through Saga Furs’ globally recognised labelling system, fashion houses, furriers, retailers, and consumers can be assured that the fur is of the highest quality and meets the uncompromised animal welfare standards.

Thanks to the consistency of the Saga Furs grading system, customers can always trust that every sold lot meets the quality description given. A Saga Furs label is only used for the finest of furs. After it’s verified that the fur comes from a certified farm, it needs to pass a rigorous grading system where the pelts are sorted according to their size, shade, quality, and clarity. The reliability of the labels makes the customers’ buying decision easier and guarantees the best price for the farmer and the buyer.

The farms have been inspected and audited by the leading fashion brands.

Furmark® – a global certification and traceability system for natural fur

The latest addition to the labels and hangtags, supporting further the sustainability commitment, is the Furmark logo. All fur received, graded and sold at Saga Furs’ auctions comes from European and North American Furmark®-certified and third-party audited farms.

Furmark is a comprehensive global certification and traceability system for natural fur that guarantees animal welfare and environmental standards. The certified farms have also been inspected and audited by the leading fashion brands, meaning that the standards for animal welfare also comply with the requirements of the brands using the fur.

Millions of labels are sent to the customers every year

The most popular label type is the folded flag label, which is used for smaller fur accessories, as well as the 2-sided cardboard hangtag. The new white full-size label is only given to buyers of the exclusive Saga Lumi Royal® mink pelts.

Labels are delivered to customers worldwide, and even up to 3 million pieces of flag labels and hangtags have been sent annually. The labels are given against pelt purchases, and therefore the annually delivered label quantities are directly proportional to the sold pelts. The most active users of Saga labels are customers from South Korea, but the Chinese interest in the labels has increased in recent years. The high-end fashion houses use their own branded labels, but a Saga Furs hangtag is often seen alongside the most exclusive fashion brands.

The benefits of using a Saga Furs label

Shuohao Fur, a Chinese customer and partner of Saga Furs, has, as a manufacturer, purchased fur pelts from Saga Furs for many years and also collaborated with them around Fur Vision collections. Meng Xiangze, manager of Shuohao Fur, explains why they use the labels:

– Saga Furs has a good reputation in the fur and fashion industry. It represents high-quality, high reliability and long-term history in the fur industry. It also means the highest level of fur technology. As we want to produce the most beautiful garments in the world and, also, distinguish our products from our competitors, Saga Furs is an obvious choice. With the help of the Saga Furs label, we can tell our clients that the material in a garment comes from the top fur auction house, which eventually also improves our clothing image.

But it’s not only about the quality of the fur. Manager Meng Xiangze continues:

– The customers of Let’s Fur come from all over the world, and the Saga label has a high level of recognition in European countries. This helps us strengthen the relations between the European customers and us. And last but not least, the Saga label has a strong sustainability message helping us communicate these standards to our customers.

Yoonjin Fur has worked with Saga Furs very closely for many years, introducing fur design lines sold in many shops and department stores in South Korea. Ms Min, Head of the Design Development Department at Yoonjin Fashion, also points out the relevance of certification included in the label from the younger generations’ perspective.

– Saga Furs is known as a reliable, sustainable company offering high-quality pelts in the market. Therefore, its label represents such a high standard, value and a powerful element to attract consumers’ eyes, she explains.

– As our company conducts the whole chain from purchasing skin to retail production, it is crucial to use high-quality skins to meet consumers’ needs. They appreciate quality-driven products and new looks backed by innovative design techniques, which Saga has been providing for many years. In addition, the certification can play a key role in attracting consumers’ interest, especially younger generations, as they put more value on decision making at retail. Therefore, using Saga labels provides a dependable indicator for consumers, Ms Min concludes.


No sustainability without transparency

As a part of their sustainability process, Saga Furs aims for full transparency of the production chains with the help of their new traceability solution. Learn more about the innovative Saga Trac RFID blockchain technology in the next issue of Saga Voices.

It is crucial to use high-quality skins to meet consumers’ needs.